Hospital Marketing Manager

Helps hospitals understand local referral patterns by condition, procedure and primary care doctors and gives insight into market share, trends and activity over time.

Understand market share, activity and trends

Hospital Marketing Manager helps hospital organisations plan and develop services through mapping local referral patterns, by condition, procedure and primary care doctors. The insight provided supports local organisations in understanding market share and devising marketing strategies for future plans.

Hospital Marketing Manager is designed for commercial teams looking to understand and improve their market share within the local health economy. Through the mapping of activity rates, trends and market share, users can better understand their own activity patterns, competitor analysis and plan for the future.

Understand the market

Understand your market share and trends for key conditions of interest

More benefits

Monthly data analysis

Historical data updated with new monthly data to conduct trend analyses and monitor progress each month

More features
“The Dr Foster tools are great because they allow us to benchmark our performance and set challenging targets for service improvement.”

Anne Gibbs, Director of Development and Marketing, Birmingham Women’s NHS Foundation Trust, UK

  • Understand the market

    Understand your market share and trends for key conditions of interest

  • Explore the competition

    Explore competitors’ activity across the local health economy

  • Identify opportunities and risks

    Identify and analyse business opportunities and financial risks

  • Analyse referrals

    Analyse referral patterns

  • Informed decision making

    Make informed strategic marketing decisions and measure the effectiveness of marketing activities

  • Segment markets

    Segment markets and relate service provision to population need

  • Identify patterns and understand the competition

    Identify patterns in primary care practice referrals and understand the share of this activity relative to other acute organisations

  • Monthly data analysis

    Historical data updated with new monthly data to conduct trend analyses and monitor progress each month

  • Maps and charts

    Data, maps, charts and graphs to understand proportions of market share

  • Information mappings

    Information mapping in an easily accessible format on the basis of tariff information codes, diagnosis and procedure; by geography, from regional right down to practice level

How to get Hospital Marketing Manager

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